Growth Content Writer

Growth Content Writer - Bayzat

Who we are:

Bayzat is at the forefront of transforming workplaces through innovative solutions in HR, Payroll, Finance, and Insurance. Renowned as a leading SaaS platform for employee benefits and a key player in the Insurance sector, we are committed to our mission: empower every company to create a remarkable workplace by supercharging people processes and payments.

As one of the MENA region's fastest-growing Scale-Ups, Bayzat is celebrated for its innovative product offerings, backed by over 300 team members from 35+ nationalities. Recognized by Forbes as a promising UAE-based startup and supported by leading VCs like Mubadala and Point72 Ventures, we are among the best-funded HRTech scale-ups in the region.

At Bayzat, culture is paramount. We are a principle-driven, merit-based organization where authenticity, collaboration, and unpretentiousness thrive. Joining Bayzat means immersing yourself in an environment of high achievers, tackling complex challenges, and constantly striving for success. Our culture inspires continuous learning and excellence, allowing you to work with and be inspired by some of the brightest minds in the industry.

Our journey to success is anchored in our commitment to innovation, empowering businesses with features designed to optimize efficiency and elevate employee experiences. Whether enhancing people processes, streamlining payments, or enabling smarter decisions, Bayzat is redefining what it means to create a truly remarkable workplace.

About the role:

As a Growth Content Writer within our GTM & Growth Marketing team, you will play an integral role in crafting persuasive, data-driven content that fuels user growth across the entire customer journey.

Reporting to our Growth Strategist, you’ll use creative, behaviorally-informed copy to influence user action – from initial awareness and acquisition to engagement, conversion, and retention.

Some high-impact responsibilities you will be entrusted with:

Craft compelling copy across channels: Write persuasive, behaviorally-informed copy for email campaigns, website pages/landing pages, and in-app/product marketing messages that motivate user action at every stage of the funnel (from awareness to retention).
Bilingual content creation:Produce and edit content in both English and Arabic, ensuring a consistent Bayzat voice in each. This includes creating original Arabic content (not just translating English copy) that resonates with our Arabic-speaking audience.
Collaborate on growth campaigns: Work closely with the Growth Strategist and the broader Growth Marketing team to align content with campaign objectives. You’ll also partner with cross-functional teams – Product Marketing, Sales, Design, etc. – to gather input and deliver content supporting product launches, sales enablement, and customer education.
Data-driven optimization:Embrace a growth-oriented approach to writing. Develop hypotheses for your content, conduct A/B tests or experiments on subject lines, ad copy, landing page text, etc., and use engagement metrics to iterate and improve conversion rates and other key metrics.
Leverage AI and innovation:Utilize AI tools and emerging content platforms to brainstorm ideas, generate drafts, and optimize copy. You’ll stay at the cutting edge of content tech, using these tools to increase efficiency and performance without sacrificing creativity.
Know our audience: Continuously research and understand Bayzat’s B2B audience across various industries. Dig into their pain points, motivations, and behavioral triggers to inform your writing and ensure our messaging is relevant and compelling to an industry-agnostic client base.
Drive continuous improvement: Balance creative storytelling with analytical thinking. Solicit feedback from stakeholders, and monitor content performance to find opportunities for improvement. Every piece of content you produce should be an opportunity to learn and to elevate the next one.

What you will need to have:

Experience:2–3 years of experience in content writing or copywriting, preferably in a B2B SaaS, digital marketing, or growth marketing environment.
Bilingual proficiency:Native-level fluency in English and Arabic, with exceptional writing and editing skills in both languages. (You should be able to craft original content in Arabic, not only translate from English.)
Copywriting skills:A talent for persuasive, concise, and clear writing. You know how to tailor your tone and style to different channels and audiences, and you have a portfolio of impactful copy to prove it.
Data-driven mindset:Strong analytical and critical thinking skills. Comfortable interpreting content performance data (open rates, click-through rates, conversion metrics, etc.) and using insights to optimize your writing.
Tech-savvy:Familiarity with digital marketing tools and software. Experience with A/B testing and using AI-powered writing or marketing tools is a big plus.
Creativity & growth mindset:A proactive, creative thinker who isn’t afraid to experiment. You have a hunger to learn new techniques, embrace feedback, and continuously improve your craft.
Behavioral Economics:Understanding of behavioral economics and its application in marketing psychology is a strong advantage.
Collaboration:Excellent interpersonal and communication skills. You’re a team player who can work cross-functionally and build relationships with ease, whether it’s with marketers, designers, or sales reps.
Organization & detail orientation:Obsessively organized and detail-oriented. You can manage multiple projects and deadlines in a fast-paced environment without letting anything slip through the cracks.
Adaptability:Thrives in a high-growth, high-performance setting. Being part of a fast-paced start-up excites you, and you’re resilient and flexible in the face of changes or new challenges.
Passion:Genuine enthusiasm for technology, marketing, and the science of what makes content engaging. A passion for understanding user behavior and crafting messages that move people to action.

What’s in it for you? Perks!

Bayzat is committed to creating an inclusive and collaborative working environment where everyone's background and ideas count. Our culture encourages members to be the best versions of themselves while taking advantage of our perks:

Growth: Fast-track growth opportunities for high-achieving members, with no rules around where, when, how, or how often.
Flexibility: Work your way with remote, hybrid setups.
Well-being: Open Leave Policy—empowering you to balance life, recharge, and thrive!
Inclusiveness: From bi-weekly company-wide town halls/all-hands meetings to regular huddles, OKR tribe meetings, celebratory dinner parties, and annual awards ceremonies held in the Metaverse, you'll be joining a truly inclusive and engaging workplace.
Shared Ownership: We make them shareholders! We open up rounds of ESOP twice to three times a year. And guess what, those who continue to perform and achieve great things are topped up, almost every round!
Kick-ass offices: We have offices in UAE, Saudi, Jordan and India. One of our two Dubai-based offices is in the DIFC FinTech Hive, which is the first and largest financial technology accelerator in the Middle East, Africa and South Asia (MEASA) region.