Role Overview
The Social Media Lead is responsible for the end-to-end execution of Chemist Warehouse UAE’s social media presence across Instagram, TikTok, LinkedIn and emerging platforms. This is a commercially driven role responsible for content creation, influencer management, campaign execution and ensuring alignment with in-store, e-commerce and paid media initiatives.
General Responsibilities
- Content creation & editing
- Create engaging retail-driven content aligned with catalogue themes and seasonal campaigns.
- Film and edit Reels, TikTok’s, Stories and short-form videos.
- Develop educational, promotional and editorial content formats.
- Ensure alignment with Chemist Warehouse brand guidelines.
- Coordinate product and lifestyle shoots where required.
- Manage the social media content calendar in alignment with marketing schedule.
Influencer & Content Creator Management
- Identify and onboard influencers aligned with wellness, beauty and health categories.
- Create structured influencer briefs including deliverables and timelines.
- Negotiate rate cards and ensure ROI-driven agreements.
- Manage contracts, usage rights and compliance requirements.
- Track influencer performance and ensure completion of deliverables.
- Coordinate PR gifting and influencer seeding campaigns.
Campaign & Consumer Promotion Execution
- Support omni-channel campaign execution across social, e-commerce and in-store.
- Manage social media competitions including mechanics and winner selection.
- Support brand-funded social packages and partnership deliverables.
- Assist with event coverage including store openings and activations.
- Work with paid media to amplify high-performing content.
Reporting & Performance Tracking
- Monitor KPIs including engagement, reach and conversion signals.
- Provide weekly performance reports with insights and recommendations.
- Track influencer ROI and campaign performance.
- Identify trends and optimise content strategy accordingly.
Teamwork and Relationships
- Work closely with other members or marketing team to complete socials deliverables within time frame
- Work with and encourage working relationships with staff at store level
- Work with and encourage working relationships with Talent & Content creators
- Promote and demonstrate a positive ‘can do’ attitude
Qualifications and Experience
- 2–4 years’ experience in social media or digital marketing.
- Retail, beauty or FMCG experience preferred.
- Experience working with influencers and negotiating rates.
- Experience managing competitions and consumer promotions.
- Understanding of UAE influencer compliance preferred.
- Strong video editing skills (CapCut, Adobe Premiere, Canva or similar).
- Strong copywriting skills suited to retail and community engagement.
- Understanding of Meta Business Suite and TikTok analytics.
- Ability to create structured briefs and manage production timelines.
- Strong organizational and project management skills.
Personal Attributes
- Ability to communicate clearly and effectively both verbally and in writing
- Great organisational skills and attention to detail
- Collaborative team player able to work cross-functionally.
- Ability to manage and prioritise tasks
- Strong customer service skills
- Enthusiastic & Energetic
- Excellent teamwork
- Willingness to learn
- Adaptability to campaign and strategy changes
- Hour Flexibility
- Commercially minded and results driven.
- Confident negotiator and communicator.
- Creative yet data driven
Note: Due to high volume of applicants, only shortlisted candidates will be contacted.