Account Executive-Chains - Madi International

The Account Executive – Chains is responsible for managing sales activities for assigned products within key chain accounts across the market. The role focuses on expanding the department’s client database, ensuring consistent quality of product and service delivery, and achieving assigned sales and collection targets.
The Account Executive plays a key role in converting high-potential chain accounts by collaborating closely with Sales, Marketing, and Education teams to successfully implement the SME concept, supporting MADI International’s mission and strategic growth objectives.
Duties & Responsibilities
Sales & Collection Achievement 
  • Achieve monthly sales targets by brand and by customer.
  • Build brand blocks by achieving brand-specific targets across trade channels, ensuring maximum distribution and increased market share.
  • Maintain sales returns within a maximum of 3%.
  • Ensure timely collection in line with company policies and targets.
Account Conversion & Portfolio Management 
  • Achieve the required number of new chain accounts per quarter (minimum of 5–6 new accounts per quarter during the first year).
  • Manage and present the full brand portfolio professionally to reflect brand positioning and company image.
  • Target and convert key chain accounts provided by the company into active MADI International customers.
  • Generate sustainable turnover through daily market visits and effective account development.
New Opportunities & Lead Development 
  • Identify and communicate new product and service opportunities to potential chain accounts.
  • Convert competitor accounts into MADI International clients, focusing on high-turnover doors.
  • Contribute to building the client database by providing market intelligence and competitor analysis.
  • Identify and secure new project leads for salons, spas, new openings, and renovation opportunities to support the Beauty Projects division.
Customer Relationship Management 
  • Build and maintain strong, professional relationships with chain accounts.
  • Conduct regular business reviews and follow up on customer performance and needs.
  • Respond promptly to client inquiries and resolve concerns through product orientation sessions in collaboration with Marketing and Education teams to apply the SME concept.
  • Support the execution of marketing activities, events, seminars, and open days in coordination with internal teams.
Brand Awareness & Product Knowledge 
  • Maintain strong product knowledge through continuous training on existing and new brands.
  • Coordinate with Brand Managers and Demand Planning to ensure product and sample availability based on client needs.
  • Support the execution of brand activations and marketing initiatives in line with the marketing calendar.
Qualifications & Experience
  • Bachelor’s degree in Business, Sales, Marketing, or a related field is preferred.
  • Proven experience in sales or key account management, preferably within beauty, FMCG, or professional products.
  • Experience managing chain accounts, hypermarkets, or large retail customers is an advantage.
Key Skills & Competencies
  • Strong sales, negotiation, and account management skills.
  • Ability to identify and convert high-potential chain accounts.
  • Excellent communication and presentation skills.
  • Strong planning, reporting, and follow-up abilities.
  • Ability to work cross-functionally with Sales, Marketing, and Education teams.
  • Results-driven mindset with strong market and customer understanding.