Google Ads & Database Marketing Specialist - Richmond Properties

We’re looking for a Google Ads & Database Marketing Specialist to drive qualified leads and revenue through smart performance marketing and effective use of data.
This role owns Google Ads performance end-to-end while turning CRM, WhatsApp, and email databases into real conversion opportunities. If you’re analytical, commercially minded, and comfortable being accountable for CPL, lead quality, and ROI — this role is for you.
 
What You’ll Be Doing
Google Ads & Paid Media
  • Plan, launch, and optimise Search, Display, YouTube, and Performance Max campaigns
  • Manage keywords, bidding strategies, budgets, audiences, and ad creatives
  • Continuously test ad copy, landing pages, and funnels to improve CPL and lead quality
  • Ensure accurate tracking using GA4, Google Tag Manager, and conversion events
Data & Performance Insights
  • Analyse campaign and CRM data to identify trends, gaps, and growth opportunities
  • Track CPL, CPA, conversion rates, lead quality, and ROI
  • Build clear dashboards and reports for weekly and monthly reviews
  • Use data to drive decisions — not assumptions
Database, WhatsApp & Email Marketing
  • Manage and segment CRM databases for smarter targeting
  • Run WhatsApp broadcast campaigns for nurturing, reactivation, and promotions
  • Execute email campaigns for lead warming and long-term follow-up
  • Build basic automation flows for new, cold, and returning leads
  • Improve engagement and conversion rates across WhatsApp and email channels
Collaboration
  • Work closely with sales to understand lead quality and feedback
  • Coordinate with web and creative teams on landing pages and ad assets
  • Align campaigns with business goals and revenue targets
What We’re Looking For
  • 2+ years’ hands-on experience managing Google Ads with proven results
  • Strong data analysis skills using Excel, Google Sheets, and dashboards
  • Experience working with CRM systems and lead segmentation
  • Hands-on experience with WhatsApp broadcasts and email marketing
  • Comfortable owning performance metrics and making data-backed decisions
Nice to Have
  • Experience in real estate or high-volume lead generation
  • Experience managing large databases and multi-channel funnels
What Success Looks Like
  • Lower cost per lead with improved lead quality
  • Higher conversion rates from database leads
  • Strong engagement across WhatsApp and email campaigns
  • Clear, actionable performance reporting