The Role:
The Junior PR Account Executive (JAE) will work closely with the PR team to develop and implement communication strategies for clients. This is a junior-level position for someone keen to learn and progress quickly in a fun but fast-paced environment.
Responsibilities:
Media / Influencer Relations:
- Support in executing PR strategies for our clients with the support of senior PRs
- Draft press releases, media pitches, and other communication materials
- Supporting the PR team for all day-to-day functions as per Media Release and Alerts drafting
- Story pitching to journalists and editors to bite on your story, Media follow-ups …
- Proactively search for opportunities to showcase/exhibit client projects in relevant media
- Generates media coverage reports and prepares activity recaps or WIPs
- Event coordination and support
- Building relationships with journalists
- Check consistently and report in details, the progress recorded on campaigns
- Monitor media coverage and prepare reports for clients
Relevant skills/ aptitude:
- Preferably holds a Bachelor’s degree in Marketing and Communications, or from a hotel school or hospitality school
- Passionate about the F&B and hospitality industry
- Curious, possesses common sense, and eager to learn
- Preferably has a minimum of 1 internship in PR positions within a PR agency or in-house environment; experience with F&B brands preferred
- Attention to detail and dedication to quality
- Excellent written and verbal communication skills in English; Arabic proficiency is preferable
- Outgoing and positive personality
- Strong organisational and project management skills
- Ability to thrive in a fast-paced environment