Growth Automation Specialist

Growth Automation Specialist - Bayzat

Who we are:

Bayzat is at the forefront of transforming workplaces through innovative solutions in HR, Payroll, Finance, and Insurance. Renowned as a leading SaaS platform for employee benefits and a key player in the Insurance sector, we are committed to our mission: to empower every company to create a remarkable workplace by supercharging people, processes, and payments.

As one of the MENA region's fastest-growing Scale-Ups, Bayzat is celebrated for its innovative product offerings, backed by over 300 team members from 35+ nationalities. Recognized by Forbes as a promising UAE-based startup and supported by leading VCs like Mubadala and Point72 Ventures, we are among the best-funded HRTech scale-ups in the region.

At Bayzat, culture is paramount. We are a principle-driven, merit-based organization where authenticity, collaboration, and unpretentiousness thrive. Joining Bayzat means immersing yourself in an environment of high achievers, tackling complex challenges, and constantly striving for success. Our culture inspires continuous learning and excellence, allowing you to work with and be inspired by some of the brightest minds in the industry.

Our journey to success is anchored in our commitment to innovation, empowering businesses with features designed to optimize efficiency and elevate employee experiences. Whether enhancing people processes, streamlining payments, or enabling smarter decisions, Bayzat is redefining what it means to create a truly remarkable workplace.

About the role:

As a Growth Automation Specialist on our GTM & Growth Marketing team, you’ll design and maintain the automation systems, event tracking, and data integrations that power our growth engine. Reporting to the Growth Strategist, you’ll work across platforms like Segment, n8n, Clay, Customer.io, Looker, and Salesforce to build workflows, connect systems, and support scalable, real-time personalization. Your work will enable the automation of campaigns, accelerate experimentation, and lay the groundwork for AI-powered next-best-action (NBA) systems.

Some high-impact responsibilities you will be entrusted with:

Build and own event tracking systems - Design schemas, implement event tracking across product and marketing surfaces, and ensure accurate attribution through tools like Segment, GA4, Amplitude, and Customer.io
Automate multi-channel workflows - Use tools like n8n or Zapier to create event-triggered automations across email, WhatsApp, web, and in-app journeys — powering personalization, lead routing, onboarding, and lifecycle nudges.
Manage and integrate the growth tech stack - Maintain clean data flow and platform sync between CRM, CDP, analytics, and comms tools (e.g., Salesforce, Clay, Customer.io), ensuring systems are tightly integrated and scalable.
Accelerate experimentation - Support rapid A/B and multivariate testing across landing pages, onboarding flows, and campaigns. Set up tracking and ensure test hygiene using tools like Unbounce, Customer.io, and event frameworks.
Build rule-based personalization engines - Collaborate with data and growth teams to develop NBA logic using user behavior signals — powering upsell triggers, product suggestions, or lifecycle automation.
Turn analytics into action - Analyze campaign performance, channel ROI, and acquisition funnel data using Looker, GA4, and product analytics to surface insights and guide strategy.
Translate business goals into systems logic - Convert GTM and growth initiatives into automation rules, data mappings, and journey logic across tools — enabling full-funnel coordination.

What you will need to have:

2–4 years of experience in marketing automation, technical growth, or operations roles, ideally within a B2B SaaS or PLG environment.
Hands-on technical experience with:
- Marketing automation: Customer.io, Email APIs, WhatsApp automations
- Data tools: Segment, GA4, Looker, Salesforce
- Workflow platforms: n8n, Clay, Zapier
- Bonus: SQL, Python, or JavaScript
Automation mindset with proven ability to design and manage multi-step workflows across tools, events, and triggers.
Analytical rigor, including the ability to configure event tracking, interpret data, and connect signals to action.
Strong cross-functional communication, working well with marketers, product teams, and engineers.
Growth and experimentation DNA — you test, learn, and optimize quickly.
High attention to detail, especially when it comes to tracking, data hygiene, and documentation.

What’s in it for you? Perks!

Bayzat is committed to creating an inclusive and collaborative working environment where everyone's background and ideas count. Our culture encourages members to be the best versions of themselves while taking advantage of our perks:

Growth: Fast-track growth opportunities for high-achieving members, with no rules around where, when, how, or how often.
Flexibility: Work your way with remote, hybrid setups.
Well-being: Open Leave Policy—empowering you to balance life, recharge, and thrive!
Inclusiveness: From bi-weekly company-wide town halls/all-hands meetings to regular huddles, OKR tribe meetings, celebratory dinner parties, and annual awards ceremonies held in the Metaverse, you'll be joining a truly inclusive and engaging workplace.
Shared Ownership: We make them shareholders! We open up rounds of ESOP twice to three times a year. And guess what, those who continue to perform and achieve great things are topped up, almost every round!
Kick-ass offices: We have offices in UAE, Saudi, Jordan and India. One of our two Dubai-based offices is in the DIFC FinTech Hive, which is the first and largest financial technology accelerator in the Middle East, Africa and South Asia (MEASA) region.