At Electra we need talented people that will share our strategy to be the obvious partner contracting for local & international players who wish to set up an event within the GCC.
This role is a cornerstone of Electra’s expansion in Saudi Arabia. The Senior BD – KSA will drive revenue across events, exhibitions, structures, tent rental, furniture rental, scenic fabrication, and turnkey live-event solutions.
The candidate must be a strong BD generalist with agency experience, capable of selling Electra’s full suite of offerings:
· Exhibition stand design & fabrication
· Event production & scenic build
· Temporary structures, tents & stages
· Furniture & décor rental
· Turnkey festival & government event delivery
· Technical integration (through partners)
They should be deeply connected in the KSA market—especially with government entities, giga-projects, agencies, production houses, and developers.
Key Responsibilities
1. Business Development Across All Electra Divisions
- Grow Electra’s footprint across events, exhibitions, structures, and rental within the Kingdom.
- Win new clients and large-scale projects from government, giga-projects, corporate, sports, festivals, and live-event sectors.
- Promote Electra’s in-house strengths: carpentry, metal, scenic, structures, production, logistics, and rental capability.
- Drive revenue in line with Electra’s KSA growth targets for 2026–2030.
2. Client & Agency Partnerships
- Actively engage and maintain relationships with creative agencies, experiential agencies, production companies, consultants, developers, city authorities, and ministries.
- Position Electra as a reliable partner capable of large-scale delivery, fast turnaround, and compliance with KSA requirements.
- Lead client pitches, presentations, and technical deep-dives showcasing Electra’s portfolio.
3. Tendering, Pricing & Commercial Management
- Lead the full tender process: RFP evaluation, pricing coordination, commercial structure, risk assessment, and submission.
- Work closely with Dubai HQ’s Estimation, Technical, and Production teams to prepare competitive proposals.
- Ensure all tender responses reflect Electra’s capabilities, strengths, timelines, and resource availability.
- Negotiate contracts and secure commercially viable terms.
4. Coordination With Dubai HQ
- Collaborate daily with internal teams:
- Provide clear briefings and required documentation for accurate costing and execution planning.
- Support operational teams during onsite builds, mobilization, and delivery phases in KSA.
5. Market Intelligence & Strategy Input
- Identify trends, competitor movement, pricing benchmarks, and upcoming seasonal calendars (Riyadh Season, Jeddah Season, Formula 1, festivals, sports, etc.).
- Highlight strategic gaps, partnership opportunities, and regulatory changes (permits, Saudization, logistics).
- Recommend new product lines or rental inventory tailored for the KSA market.
6. Reporting & Governance
- Maintain updated CRM entries, revenue forecasts, and sales reports.
- Attend weekly review calls with the Head of BD and relevant department heads.
- Ensure adherence to Electra’s BD processes, SOPs, ethics standards, and HSSE guidelines.
Qualifications & Experience
- 5–10 years BD experience in events, exhibitions, rental, structures, or agency-side in the KSA market.
- Strong existing network with KSA agencies, ministries, giga-project teams, and event organizers.
- Proven ability to independently manage a market while coordinating with remote HQ.
- Ability to sell multiple service lines and understand technical scopes.
- Strong commercial and contractual understanding.
- Arabic is an advantage but not mandatory.
Key Competencies
- Strong generalist capable of selling Electra’s full integrated offering.
- Excellent client management, agency handling, and negotiation skills.
- High adaptability and cultural awareness in the KSA business environment.
- Strong sense of ownership, urgency, and responsiveness.
- Relationship-driven with a problem-solving mindset.
- Ability to represent Electra’s brand of quality, speed, reliability, and delivery excellence.
General Obligations Towards Health, Safety and Environment
- You will correctly use machinery, appliances, tools, transport, and all equipment issued by the company.
- You will correctly use personal protective equipment supplied by the company.
- You will not remove any safety devices for any machinery or installations.
- You will perform all tasks set forth by safety and environmental regulations and thus cooperate with Electra to ensure a working environment and condition that do not pose any risks in terms of health, safety and environment to others.