Floof is a prescription driven veterinary e commerce platform operating within one of the UAE’s largest veterinary ecosystems. We don’t depend on heavy paid acquisition, discounts, or promotion led tactics. Our focus is simple: transform existing clinical intent prescriptions, chronic care needs, and booked services into seamless, ethical, recurring online revenue. This role is designed to take full ownership of that conversion journey from start to finish.

This is not a brand, content, growth, or paid media role.

This is a single-threaded ownership role for someone who wants full accountability for online revenue — end to end.

You will own conversion, retention, refills, repeat purchasing, lifecycle automation, and Shopify performance.
You set priorities. You delegate execution. You stay accountable for outcomes.

 

• End-to-end ownership of online revenue
• Refill conversion, repeat purchase rate, AOV, purchase frequency
• Reduce leakage between clinics and online fulfilment
• Measured on results, not activity

 

• Full digital journey post-prescription
• Calm, medically appropriate, frictionless experiences
• Reorder, refill, and continuity flows
• Safe reactivation of dormant patients

 

• Shopify optimisation and performance
• Reorder flows, checkout speed, UX
• Products, variants, collections, tags, metafields
• Deep operator-level Shopify understanding
(No coding required — but you must know the platform inside out)

 

• Condition-based automation across WhatsApp, SMS, and Email
• Accurate triggers, suppression rules, lifecycle states
• Hands-on collaboration with tools like Klaviyo, HubSpot, Braze, Customer.io, or similar

 

• Daily monitoring of conversion, AOV, repeat frequency
• Diagnose funnel issues across UX, logic, inventory, or data
• Ruthless prioritisation based on revenue impact

 

• Translate commercial needs into clear technical requirements
• Manage developers or agencies without micromanagement
• Coordinate with clinics and operations without disruption

 

• Proven ownership of e-commerce revenue
• Hands-on Shopify experience
• Lifecycle / CRM automation experience
• Strong funnel & lifecycle understanding
• Comfortable operating independently with real constraints

 

• Healthcare, pharmacy, or regulated commerce experience
• WhatsApp or SMS-driven commerce
• Repeat-purchase or subscription-adjacent models
• Experience with lean tech teams

 

❌ Brand marketing
❌ Paid media / performance marketing
❌ Content or social media
❌ Large-team people management

If your strength is traffic, ads, or campaigns, this will not be a fit.

 

• Growth in online prescription revenue
• Refill conversion rate
• Repeat purchase frequency
• Average order value
• Stability and quality of the patient journey

 

Floof already has clinical intent, prescriptions written, and trust earned.

Your job is to convert that intent into scalable, ethical online revenue —
without adding noise, risk, or complexity.