Corporate & Government Relations Executive - The University of Manchester

Corporate & Government Relations Executive - The University of Manchester - Dubai

The Corporate & Government Relations Executive is responsible for expanding and managing corporate and government engagement initiatives for The University of Manchester- Dubai. This includes enhancing relationships with corporates, developing government partnerships, and supporting student recruitment’s events on corporate premises and at government organizations. The post holder will manage the relationships and represent the University in external engagements across both private and public sectors.

They will work closely with the Head of Marketing, Partnerships & Events to support strategic marketing, manage key partners, expand our network, deliver targeted corporate events/information session, and corporate masterclasses, and analyse market data to guide decision-making. As a member of The University of Manchester - Dubai, the post holder will support in general branch projects, including CSR activities and other initiatives when requested.

The Post holder will be required to work evening and weekends in support of the University’s events and other promotional activities.

Corporate and Government Related Responsibilities:

· Engage & maintain strategic talent partnerships & partnerships with corporate clients, stakeholders, and sponsors

Build and manage a high-level network of government contacts (ministries, regulators, and public entities) to support business development and brand visibility.
Represent the University in corporate, governmental, and community events to promote educational programmes and CSR initiatives.
Maintain strong relationships with alumni and use this network to identify new partnership and sponsorship opportunities.
Prepare, renew and negotiate MOUs for corporate and government partnerships.
To keep a log of corporate business and government partners and grow the database and manage all data-related history and queries that has to be readily available when needed for future planning purposes.
To regularly deliver presentations to corporates and prospective students.
To organize & run masterclasses and information sessions at corporate and government premises
Arrange signings of new partnerships

Marketing Support & Brand Visibility

Collaborate with the marketing team and PR agency to increase corporate visibility and generate leads
Coordinate the delivery of marketing collateral to corporate/government partners and ensure all branding is consistent with brand guidelines.
Contribute to the planning and execution of recruitment events, conferences, and masterclasses at corporates and government entities
Align faculty engagement (e.g., masterclasses, lectures) with current corporate trends and partnerships.
To run a competitor analysis, student profiling and identification of potential new partners on monthly basis.
To support CSR & Branch events by finding the right corporate sponsors when needed
Represents the University during open days, fairs, exhibitions, events, and counsel prospective students in different locations on and off campus settings.
Maintain good and constructive relationships within and outside the organization at all levels, i.e., the administration, students, press, alumni, current partners, government, vendors and the public.

Evaluation of Data & Others

Generate regular ROI and performance reports for internal stakeholders on activities
Provide strategic insights and recommendations based on data to inform future recruitment and marketing strategies.
Conduct competitor and market analysis to identify trends, gaps, and opportunities
Analyse CRM data, track lead generation, and evaluate campaign performance using platforms such as ClickDimensions, Eventbrite, Zoom, and Microsoft Teams.
Other projects as assigned by the Branch Director
Support the Branches Social Responsibility initiatives.

Essential Knowledge, Skills and Experience

The person appointed should possess:

· Speaks Arabic and English fluently.

· Bachelor’s degree in marketing or business

· 3–5 years of experience in corporate relations, marketing, government engagement, or business development within GCC and KSA

· Proven ability to build and maintain senior relationships in both public and private sectors.

· The ability to work well in a team as well as with guests, visitors and students.

· Ability to deal tactfully and sensitively with confidential information, and awareness of implications of the Data Protection Act.

· Strong Sales & communication Skills

· Self-motivated with a positive ‘can do’ attitude and the ability to manage own workload.

· Organization and time management skills

· Attention to detail and strong technical skills.

· Be able to work independently.

Desirable Knowledge, Skills and Experience

· Be able to suggest and find solutions to challenges.

· Experience in the most current technologies/AI

· Be self-motivated, efficient, independent, outgoing, can work under pressure and attentive to details.

· Experience working in the higher education or executive learning sector.

· Familiarity with CRM systems, marketing automation tools, and event management platforms.

· Experience in executing social media or digital marketing campaigns.

· Strong understanding of Saudi Vision 2030 and its implications for education and workforce development.

· Cultural Sensitivity

· Digital Marketing experience is a plus