Marketing Manager - TPConnects Technologies

About TPConnects
TPConnects (TPC) is a leading SaaS Travel Technology company headquartered in Dubai, UAE. Since our founding in 2014, we’ve been at the forefront of revolutionizing airline retailing and distribution, empowering airlines and travel agencies to offer seamless booking and servicing experiences with dynamic personalization capabilities.
We are proud to support the industry’s shift toward Modern Airline Retailing through solutions built on IATA’s New Distribution Capability (NDC), One Order, ARM, and IFG standards. Our mission is to deliver flexible, innovative technology that adds value and accelerates time to market—free from the limitations of legacy systems.
With over 160 team members representing more than 20 nationalities across 14 countries, including 140 based in Dubai, we foster a vibrant, multicultural environment where talent is recognized and celebrated.
Join us to be part of a fast-growing, future-focused company shaping the next generation of travel technology.
 
Job Description
Summary
As a Marketing Manager, you need to be passionate about driving brand awareness and lead generation through integrated marketing campaigns. You need to understand customer personas, market positioning, and turn this information into compelling content and campaigns across all marketing channels. Collaboration with product marketing, sales, content teams, and external partners will be key to your success. 
You should have previously worked in the B2B SaaS domain, ideally airline travel tech or travel seller related tech products and understand the air content distribution business. You must have strong communication and project management skills that will allow you to execute multi-channel campaigns and measure their impact effectively. 
 
Role Location 
Dubai, UAE/Warsaw, Poland 
 
Key Responsibilities 
  • Create and manage multi-channel campaigns spanning email, social media, paid advertising, content marketing, and events for brand awareness and lead generation 
  • Develop and manage content and campaign calendars based on product and business requirements 
  • Manage PR activities, media relationships, and external communications to enhance brand visibility and reputation 
  • Plan and execute on-ground events and webinars to drive engagement and lead generation 
  • Oversee LinkedIn, social media and blog strategy, content creation, and community management to build brand presence 
  • Manage website content, optimization, and user experience to drive conversions and support campaign objectives 
  • Utilize HubSpot for campaign automation, lead nurturing, scoring, and performance tracking 
  • Collaborate closely with Product Marketing Manager to ensure campaigns incorporate proper product positioning and messaging 
  • Track and analyze campaign performance using MQLs, brand awareness metrics, PR impact measurements, and event ROI 
  • Coordinate with cross-functional teams including sales, product, and account management to align marketing efforts with business objectives 
  • Stay updated on industry trends, marketing best practices, and competitor activities to optimize marketing strategies 
 
Skills and Qualifications 
  • 4-5 years' experience in B2B SaaS marketing, ideally in the air travel distribution and aggregation space 
  • Proven track record of project management and executing successful multi-channel marketing campaigns 
  • Strong experience with HubSpot including workflows, lead scoring, campaign tracking, and reporting 
  • Demonstrated expertise in PR, event management, and webinar execution 
  • LinkedIn marketing experience with proven results 
  • Strong analytical skills and ability to interpret campaign data, MQLs, and ROI metrics 
  • Excellent written and verbal English communication skills with content creation abilities 
  • Ability to work effectively & collaboratively in a fast-paced, dynamic environment 
  • Understanding of the business environment and company business drivers 
  • Experience with marketing automation, CRM integration, and marketing technology stack including Agentic AI 
  • Highly organized and attention to detail with a motivated, self-starter attitude