Company Vision
To be the market leading cycling retailer, educator and experience provider in the GCC.
Company Mission
To grow the participation in Cycling and Triathlon to improve wellbeing and happiness.
Company Values
Excellence | Passion | Integrity | Innovation | Commitment
Role Overview
As an Online Communications Specialist, you are the first point of contact for Wolfi’s customers in the digital space. Your role is to provide timely, accurate, and engaging communication across all online platforms, ensuring every interaction reflects the Wolfi’s brand experience. You will assist customers with enquiries, guide them through product options, and support both online and in-store sales. This role plays a key part in creating a seamless customer journey and maintaining Wolfi’s reputation for service excellence.
Responsibilities
Customer Engagement & Communication
· Respond promptly and professionally to customer enquiries via email, WhatsApp, Instagram DM, Facebook DM, live chat, and phone.
· Deliver friendly and informative responses that align with Wolfi’s brand tone and customer-first approach.
Sales & Revenue Support
· Assist customers with product enquiries, availability, and purchase options.
· Encourage sales by suggesting suitable alternatives, add-ons, and related products.
· Create and pass qualified leads to in-store sales teams when required.
Brand & Product Enquiries
· Handle enquiries related to Wolfi’s partner brands (e.g., Scott, Thule) and ensure accurate, timely information is provided.
· Escalate complex or technical questions to the relevant internal teams.
E-Commerce & Online Support
· Guide customers through the Wolfis.ae website to complete purchases.
· Report website issues, missing product details, or user experience challenges to the e-commerce team.
Customer Service Excellence
· Maintain a high level of professionalism and empathy in all interactions.
· Ensure consistent follow-up on open customer queries until resolved.
Team Collaboration & Learning
· Stay informed about new product arrivals, events, and promotions.
· Work closely with Marketing, Retail, and Customer Service teams to ensure smooth communication and aligned messaging.
Requirements
· 2–4 years of experience in online customer communication, retail, or e-commerce support.
· Strong written and verbal communication skills with excellent English proficiency.
· Confident using digital platforms and handling multiple conversations at once.
· Customer-focused, proactive, and eager to deliver a world-class service experience.
· Interest in cycling, triathlon, or active lifestyle retail is an advantage.
Ideal Candidate
· Friendly, professional, and attentive to detail.
· Enjoys helping others and solving customer queries efficiently.
· Comfortable working in a dynamic, fast-paced retail environment.
· Passionate about the Wolfi’s brand and committed to continuous learning.